Best website for marketing and travel tips? Guest blogging not only increases the amount of social media shares to your content, it can also boost your follower count and accelerate your lead generation efforts. By contributing to an authoritative blog, you are essentially getting them to vouch for your brand. This makes you look good in the eyes of their followers. In most guest blogging arrangements, you also get to customize your contributor profile. Here you can include links to your social media accounts. All these benefits will make it easier to win your target audience’s trust and turn them into active social media followers. Remember to reward them by posting regular updates and sharing useful information that aligns with their interests.

What is Local SEO? Local SEO is an act of optimizing your local business website so that you are found for the local searches in Google that are most relevant to your business. What is the difference between local SEO and organic SEO? Organic SEO is the practice of optimizing your business website to make it search-engine compliant, and get it ranked in SERPs for the relevant keywords. Local SEO is more about building relevant signals around a particular location. Organic SEO has its goal to get ranked as high as possible for a set of target keywords whereas local SEO aims to get into the local listing packs.

Social Media Marketing (SMM): Simply put, social media marketing refers to the process of using social media platforms to attract traffic and attention. By using social media, you can increase exposure and build meaningful relationships with your customers. While everybody can benefit from SMM as a type of digital marketing, B2C and SaaS companies tend to get the most out of it. Social media marketing is all about listening to what your customers have to say, engaging in the conversation, and sharing valuable content. An example of a tweet from Andy Crestodina of Orbitmedia. Notice how he attracts attention by sharing valuable information (infographic), drives traffic to his website by posting the link and evokes discussion (53 comments!) Together, content marketing, SEO, and social media marketing constitute what is called “inbound marketing”. It is a marketing methodology that aims at attracting, engaging, and delighting leads. Some goals of inbound marketing include attracting users’ attention, driving relevant traffic to the website, and converting it into happy customers. See extra info on Fitness tips.

In 2019, the launch of Google’s new BERT algorithm got a lot of attention. Naturally, every SEO professional wants to learn how to optimize for BERT. Well, rather than focusing on how to optimize for that specific algorithm, take a page from Kelly Stanze, Search Strategist, Hallmark, who will be focusing on user-focused optimization and the technical delivery of content. In short, that means reassessing user access points to search and aligning content with that. “Look at the mechanics of how something is crawled, indexed, and served in a variety of different search settings,” Stanze said. “With users having more options than ever in how they search for things, it’ll be even more important for SEOs to bear in mind the fundamentals of clean architecture and content delivery.”

I know I just mentioned there are no strings attached to your guest blog posts. However, a secondary benefit is promoting your products and services. That’s not the main aim. You should produce content because you want to build a connection with readers and enhance credibility. This naturally leads to a boost in sales. People appreciate the information you provide and get to know you on a more in-depth (professional) level. Thus, they’re more likely to invest in your brand instead of the competitors’. You take the time to interact with them and share unique insights.

If you gate your content, such as a white paper or an educational guide, release an excerpt or two. Search engines can crawl that text and the search rankings can drive traffic to the gated content landing page where you can use a call to action to download the full version. Search engines may not crawl every page you want them to see. They might be impeded by your overall website structure or too many redirects. Reference Google Search Console to size up your website performance. Additionally, it never hurts to spot check some of your deep content. Simply grab unique text from a page and search for it within quotes on Google. In an instant, you’ll know whether it’s been captured. For detailed SEO analysis, use a tool like Screaming Frog SEO Spider. See additional information at here.