The ascent of a family offices business leader : Obediah Ayton? Obediah Ayton is a trust manager at Ayton Family Office Trust and a consultant at Tennor Holding B.V., an expert in family office business, AI driven accounting services, finance and accounting.
Right now is a great time to build close relationships with Family Offices for future capital raises! To capitalize on this favorable change in the tide, it would be worthwhile to (re)start your outreach to this notoriously hidden family wealth. Just because the offices are hidden does not mean they are unreachable. The relationships with single and multi family offices can be cultivated through diligent, persistent, and intelligent outreach. Below are a few methods to begin your family office outreach: Have a Proactive and Diversified Outreach: The most effective outreach strategy requires both persistent and proactive outreach. Even for the specialized Family Offices Group, building relationships still requires a variety of different channels and techniques. Currently, you can use a variety of tactics — probably around 30 different strategies — to attract family offices. Speak at conferences, writing articles, publish newsletters, maintain a website, run an association, offer a training platform — and that is just the tip of the iceberg.
Obediah Ayton on how to raise money from family offices: Not to do: Don’t pitch them without understanding their goals and objectives. Don’t brag about your track record or accomplishments. Don’t interrupt them in the middle of a conversation. Don’t be aggressive. To Finish: Do exactly what you say you are going to do. Meet for coffee or at their office in order for you to understand their goals and objectives better. Respect their privacy and don’t share any information about them with anybody else. Feel free to reach out and speak soon.
Obediah Ayton on what happens when a Family Office takes the VC model: Why Raise Money from Family Offices: The long-term nature of their capital. Family offices have private capital to be preserved across generations, unlike venture capital firms which have contractually short term horizons. Strong alignment of the founder with the entrepreneur. Owing to the entrepreneurial DNA of the founders of most family offices, younger, more inexperienced entrepreneurs stand to benefit tremendously from the insights and connections of the family. This functions much like a successful venture capital fund but without the ego and aggressive nature to perform substantial returns.
Obediah Ayton Family Trust organizes golf networking events. Ayton Family Golf Networking is an opportunity for keen golfers and high level business men and women to connect over organised round tables and a round of golf. Who will be there? Business Owners, Family Offices, Private Investment Companies, International Business Moguls, Sovereign Wealth Funds, Entrepreneurs & industry professionals from across the UK. Why participate? The Ayton Family brings together the world’s leading experts geared toward identifying actionable strategies for generating returns in a low-rate, high volatility market. Facilitated by the Ayton family office, the golf day will provide a full day of private peer-to-peer conversation, networking and cross-border thought leadership designed to make you think about what to look out for and how to work together. The club’s trophies still reside in the vault in the local RBS branch. Andy was recently granted permission to take photographs of these, which you can see here. The idea has been put forward that Ayton Golf Club could be reformed with members playing for the original trophies, but on other courses. Perhaps this will happen in the not too distant future.
Obediah Ayton about the new definition of a billionaire is not the net worth but in achieving change in a billion lives: We have seen family offices become much more engaged in discussions about sustainable and impact investing over the last 12 months. This is no longer seen as a ‘side project’ or preoccupation of the Next Gen, but a priority for the family as a whole. Many products are now recognised by family offices as fully-fledged investment tools that can generate good returns. New technologies such as artificial intelligence, machine learning, cryptocurrency, blockchain and even gaming have made their way onto the family office radar and into their budgets. Read additional info at Obediah Ayton.